Our client is an innovative company that constantly develops its technological activity. Previously started from the development of an EDM (electronic document management) (GED) solution, it currently offers all the technological solutions that accompany the life of a document (Backup, Security, Electronic Signature, etc.).
To support its development in France, we are recruiting for our client a Growth Marketing.
Growth Marketing tasks
Create a structured process for marketing and the marketing framework (AARRR).
Put in place a branding strategy adapted to the current market and adaptable to eventual changes in the clients’ interests.
Identify the challenges to the company’s growth and develop solutions to address them through growth marketing tools, such as Customer lifecycle, SEO, A/B testing, etc.
Continuously watch for enhancements to keep the business on top of the market relative to competitors.
Maximize ROI for every action implemented.
Be involved in product development to give the customer’s perspective.
Analytical skills: Familiarity and capacity to use specific analytical tools.
Creativity: Developing out-of-the-box solutions. Innovating in a highly competitive market
Technical expertise: Familiarity with the technical tools in marketing
Autonomy; Being able to plan and apply a strategy independently. Identifying priorities; taking initiative
4 years+ of experience
Fluent English / French
Masters degree in Marketing in a Business school, specializing in product management or marketing engineering.